ActivitiesEHN CampaignsWorld Heart Day 2025

World Heart Day 2025

CVD causes 1 in 3 deaths in the EU — many of them premature.
CVD hits vulnerable and marginalised communities the hardest.
Over 60 million people in Europe live with cardiovascular disease.
CVD costs the EU €282 billion every year.

Cardiovascular disease (CVD) remains the leading cause of death in Europe and one of the greatest social and economic challenges of our time. It causes 1 in 3 deaths in the EU, many of them premature and preventable.

CVD also hits vulnerable and marginalised communities the hardest, widening health inequalities across Europe. Today, more than 60 million people in Europe live with cardiovascular disease, and the burden is rising. The economic impact is staggering: an estimated €282 billion every year in healthcare costs, lost productivity, and informal care.

80% of premature CVD deaths are preventable

The evidence is clear: around 80% of premature CVD deaths could be avoided. Stronger EU policies on prevention can reduce this burden, save lives, and create healthier, more equitable communities across Europe.


A EU Cardiovascular Health Plan in Sight: EU Health Commissioner Olivér Várhelyi Joins EHN for World Heart Day 2025

On World Heart Day 2025, EU Health Commissioner Olivér Várhelyi reminds us of the immense burden cardiovascular disease places on EU communities and the economy, and highlights the action the EU is taking with the development of the first-ever EU Cardiovascular Health Plan.

The Plan will take a comprehensive approach, from prevention and early detection to treatment, management and rehabilitation. It will introduce health checks to identify people at risk, harness new opportunities from technology and personalised tools, and address gaps in research, innovation and inequalities across Europe.

Commissioner Várhelyi thanks the European Heart Network for its contributions:

“To make the EU Cardiovascular Health Plan a success, we need everybody’s help. My thanks to the European Heart Network for your contribution. Together, we can improve heart health for everyone. I wish you a healthy World Heart Day.”


EHN joins the World Heart Federation campaign: Don’t Miss a Beat

This year, the European Heart Network (EHN) is joining the World Heart Federation campaign, “Don’t Miss a Beat. – Join our mission to make every heartbeat count.”

People worldwide are missing out on time with loved ones, the chance to protect their health, and the opportunities afforded by more sustainable local health systems. Too often, this is due to the early and preventable loss caused by cardiovascular disease.

— World Heart Federation, World Heart Day 2025

For EHN, this mission is inseparable from advancing population-wide primordial prevention policies, tackling food and nutrition, alcohol consumption, tobacco and nicotine regulation, air quality, and environments that support physical activity. The forthcoming European Cardiovascular Health Plan must go beyond treatment and care, making prevention the cornerstone of Europe’s response so that no one has to miss a beat.


Prioritise Prevention: Keep People Healthy through public health interventions

Effective, equitable prevention can save millions of lives and reduce long-term costs. The EU must use regulation, fiscal tools, and procurement to make healthy choices affordable and accessible.

Actions for Healthy Food and Nutrition

  • Sustainable food environments that support a shift towards more plant-based diets
  • Mandatory, evidence-based, easy-to-understand (colour-coded) front-of-pack nutrition labelling.
  • Strict restrictions on marketing HFSS (high in fat, salt, and sugar) foods to children
  • Mandatory criteria for sustainable public food procurement
  • Reformulation targets to cut salt, sugar, and saturated fat while increasing plant-based foods
  • Nutritient profiles to underpin nutrition and health claims
  • Redirecting CAP (Common Agricultural Policy) and promotion funds to support healthy diets

Actions for Alcohol

  • Introduce mandatory front-of-pack health warnings and energy labelling
  • Introduce mandatory ingredients labelling on all alcoholic beverages
  • Raise minimum excise duties and introduce minimum unit pricing to discourage harmful consumption
  • Establish a harmonised legal minimum age of 18 for purchasing and consuming alcohol (online and offline)
  • Ban alcohol marketing to children and young people, including online promotion
  • End EU subsidies for wine production and promotion and other products under the Common Agricultural Policy
  • Reduce overall availability and affordability of alcohol through stronger EU-wide measures

Actions for for Tobacco and Nicotine

  • Revise EU tobacco legislation to include all nicotine products and vapes
  • Raising minimum tobacco excise duties to the highest possible level
  • Ensure smoke-free environments for everyone

Actions for a Healthy Environment

  • Reduce health inequalities by addressing higher exposure in less affluent areas
  • Align EU clean air legislation with WHO guidelines on air quality
  • Strengthen national emission targets with pricing, investment, and regulatory measures
  • Integrate health impact assessments into new policy developments, especially in urban planning

Actions for Physical Activity

  • Promoting physical activity in schools, cities and communities
  • Investing in EU-funded projects that support active living
  • Encouraging local, regional, national and EU-level policies to increase uptake of regular physical activity
  • Integrating physical activity promotion into urban planning and workplace health programmes

Actions for Early Detection

  • Implementing evidence-based programmes for identifying and managing high-risk individuals
  • Detecting treatable cardiovascular conditions at an early stage
  • Providing EU guidance for systematic screening in primary care for hypertension, cholesterol, diabetes and atrial fibrillation

Upcoming Events on 29 September 2025 – World Heart Day

Stakeholders’ Webinar on the EU Cardiovascular Health Plan

Organised by the European Commission | 14:00 – 16:00 CET

  • 14:10 – Video message from Olivér Várhelyi, Commissioner for Health and Animal Welfare
  • 14:15 – Preliminary results of the Call for Evidence
  • 14:30 – Discussion on key themes of the EU Plan
Gala Event – Bucharest

Hosted by the Ministry of Health, Romanian Cardiac Society, and Romanian Heart Foundation (EHN member organisation).
This event will celebrate the adoption of the Romanian Cardiovascular Health Plan into legislation.

Birgit Beger, CEO of the European Heart Network, will be present at the event.

Cardiovascular Health Checks – Zagreb

Supported by EACH at Europe Square, Zagreb, offering free cardiovascular health checks for the public to raise awareness and promote prevention.

EHN Members’ Activities for World Heart Day 2025

As part of World Heart Day (WHD) 2025, EHN members are running exciting campaigns and initiatives across Europe. 


EACH Campaign – Stronger Together: Bridging Heart and Stroke Awareness

As a proud partner of the European Alliance for Cardiovascular Health (EACH), EHN is supporting the campaign Stronger Together: Bridging Heart and Stroke Awareness.”

The campaign highlights the commonalities and intersections between heart disease and stroke, uniting World Heart Day (29 September) and World Stroke Day (29 October) under one shared message:

“The challenge is one, and so must be our response.”