The European Union (EU) must adopt legislation to effectively protect children from the harmful impacts of the widespread, ubiquitous and insidious marketing of nutritionally poor food.
This Call to protect children from the marketing of nutritionally poor food comes from a coalition of 20 European health, medical, consumer, child and family organisations, including the European Heart Network. It accompanies the launch of a Blueprint EU Directive, showing how the EU can use its powers to effectively regulate cross-border marketing.
Core provisions of the Directive include:
Please click here for the full Press Release.
More info on this directive and on this call via this link.