"AVMSD: What about our Kids?" Protecting children from unhealthy food and drink marketing

December 01st 2016


On 1 December the event “AVMSD: What about our Kids?” takes place in the European Parliament, hosted by MEP Daciana Octavia Sá¢rbu and organised by a coalition of ten organisations. The event gathers experts from a wide range of backgrounds to discuss the effects of marketing on children’s behaviours, tools to reduce child exposure to commercial communications for unhealthy food and alcohol and the effectiveness of self-regulatory schemes. Speakers include WHO Europe, European Commission, academia, healthcare payers and a wider panel for debate.

Daciana Octavia Sá¢rbu, MEP: “The European Union has a once in a decade opportunity to protect its children from ubiquitous marketing of unhealthy foods and alcohol. It is called the Audiovisual Media Services Directive and it comes in the shape of a watershed: no commercial communications for alcohol and unhealthy food during hours where children in great numbers watch television. The EU and its Member States and MEPs have an obligation to protect our children’s health and should not leave this to commercial interests and self-regulation”.

Click here for press release.