Tobacco : 75% pictorial health warnings needed!

July 09th 2013


Each year, Cardiovascular Diseases (CVD) cause over 1.9 million deaths in the EU. A high proportion of premature deaths from CVD is due to smoking.

Evidence shows that measures such as large graphic warnings are effective in reducing the appeal of tobacco products, particularly to women and young people. One of the best ways to raise awareness of the dangers of tobacco is through the adoption of large mandatory pictorial warnings on the front and back of the pack. These are much more likely to draw attention and result in greater information processing than text warnings only.

Click here for EHN's position paper on this subject.